To say Rick Scott has a small problem with the Hispanic community is sort of like saying Cheney has a small problem with self-reflection. There is plenty of examples of legislative action (or inaction) to see why this is the case. If that doesn't convince you, then you need look no further than the kind of antics Rick Scott tolerates from his senior staff. (Note: Personally defending staff who make fun of Mexican accents is a pretty big freaking clue.)
Yet not too long ago, the FL GOP realized that thier unpopular, crooked governor might not luck out with another incompetent opponent and might just need more than the ignorant hillbillies he relied on last time to push him over the finish line. Hence, the Florida GOP has poured millions in an "Hispanic Outreach" effort. (Or as the RNC calls it, "Hispandering".) It's big folks. In fact, the FL GOP appointed an "Hispanic Outreach" director. Ok, sure, he switched parties because of the GOP's bigotry last year, but still...effort made.
To hear them tell it, the FL GOP knows Latinos; and they get that no one understands what they like more than rich, white political consultants. If television has taught these consultants anything, it's that Latinos like them some soccer. We take that, then combine it with a fake conservative platitude, like lowering taxes. Oh, and if you could make it both condescending AND insulting, I think we'd have a homerun.
Or as you Hispanics like to hear: GOOOOOOOOOOOOOOOOOAAAAAAAAAAAAAAAAALLLLL: